Mini Apps Email Performance
Initial and redraw cohorts, measured after each email delivery.
Static snapshot — refreshed manuallyUpdated Oct 19, 2026 at 10:20 AM MST
How to read these numbers
Only the product user IDs belonging to actual email recipients are counted after the send. Post-send activity is a strong signal, but it does not prove the email caused the visit: routine use, an earlier email, a product notification, a bookmark, or a workplace message could also bring someone back. Klaviyo-confirmed human clicks are shown separately.
Initial cohort
Email 1
Klaviyo human CTR0.0%0 of 82
Post-send visitors23.2%19 of 82
Reached a mini app8.5%7 of 82
Meaningfully engaged85.7%6 of 7 mini-app visitors
| Mini app | Visited | Engaged |
|---|---|---|
| Ari | 6 | 3 |
| Community | 1 | 0 |
| Nutrition | 3 | 3 |
| Nia Pulse | 3 | 0 |
| Supplements | 1 | 2 |
No other apps had visits or meaningful engagement.
Redraw cohort
Email 1
Klaviyo human CTR0.0%0 of 103
Post-send visitors35.9%37 of 103
Reached a mini app17.5%18 of 103
Meaningfully engaged66.7%12 of 18 mini-app visitors
| Mini app | Visited | Engaged |
|---|---|---|
| Ari | 13 | 12 |
| Nia Pulse | 6 | 0 |
| Community | 3 | 0 |
| Supplements | 2 | 0 |
| Nutrition | 2 | 1 |
| Sauna & Cold Plunge | 1 | 0 |
No other apps had visits or meaningful engagement.
Initial cohort
Email 2
Klaviyo human CTR0.0%0 of 81
Post-send visitors12.3%10 of 81
Reached a mini app4.9%4 of 81
Meaningfully engaged75.0%3 of 4 mini-app visitors
| Mini app | Visited | Engaged |
|---|---|---|
| Ari | 3 | 1 |
| Community | 1 | 0 |
| Nia Pulse | 3 | 0 |
| Nutrition | 2 | 2 |
| Supplements | 1 | 1 |
No other apps had visits or meaningful engagement.
Redraw cohort
Email 2
Klaviyo human CTR2.9%3 of 103
Post-send visitors22.3%23 of 103
Reached a mini app7.8%8 of 103
Meaningfully engaged62.5%5 of 8 mini-app visitors
| Mini app | Visited | Engaged |
|---|---|---|
| Ari | 4 | 4 |
| Community | 3 | 0 |
| Nia Pulse | 3 | 0 |
| Nutrition | 2 | 1 |
| Sauna & Cold Plunge | 1 | 0 |
| Supplements | 2 | 0 |
No other apps had visits or meaningful engagement.